SHUFFS

SHUFFS is a customizable accessories and footwear system built around interchangeable patches that let kids personalize their sneakers, hats, backpacks, and sling bags. Created by Rob Gullery, the concept encourages creativity and self-expression through a growing collection of collectable patch designs. Working closely with Rob and the team, I helped design the inaugural product line and the first series of patches, establishing the brand's visual language and user experience. With new patch collections planned to launch every few months, SHUFFS creates an evolving platform that keeps products feeling fresh, interactive, and uniquely personal.