SNKR PROJECT

I created the SNKR Project apparel line to align with the sport-inspired footwear categories we were designing into, building a more complete brand expression around the product. The goal was to develop fashion-forward apparel that felt authentic to the sneakers' energy while also tapping into the influence of hip-hop culture, which played a major role in shaping the brand’s attitude and aesthetic. I focused on designs and details that felt modern, relevant, and expressive, using styling cues that connected performance inspiration with street-driven fashion. The result was an apparel line that strengthened the overall brand identity and gave SNKR Project a more cohesive and culturally connected presence in the market.