IPATH (REBOOT)

I assisted Brian Krauss in rebooting the iconic IPath brand through a focused Core Launch with Zumiez. Brian asked me to help recreate IPath’s original core designs, including The Cats, Grasshopper, Cricket, and Reed — four silhouettes that helped define the brand’s authentic skate heritage.

The goal was to honor the original DNA while rebuilding the product for today’s consumer. We preserved the classic upper designs, original colour direction, and recognisable IPath attitude, while improving comfort, flexibility, and overall construction.

A major part of the project was remaking the outsoles and developing a new footwear chassis that delivered a more modern ride. We updated the shoes with a Strobel flexible construction, allowing for better movement, softer step-in comfort, and a more broken-in feel from the first wear.

The concept was a classic upper with sport suspension — original IPath style on the outside, upgraded comfort and performance on the inside. The Zumiez launch helped reintroduce IPath in a meaningful way, reconnecting longtime fans while introducing the brand to a new generation.