SNKR PROJECT

I created SNKR Project from an original idea centred on bringing luxury-inspired styling to a sneaker brand at a price point attainable for a much broader audience. The vision was to identify the white space between high-end fashion sneakers and more accessible premium products, delivering elevated design, clean execution, and aspirational style without the extreme luxury price tag. I helped shape the brand around that opportunity, building a clear identity and product offering that felt modern, relevant, and commercially smart. The concept proved strong enough to scale globally, and in 2019, SNKR Project expanded significantly by becoming S-Market Korea’s house brand, giving it meaningful international reach and momentum.