GORDON RUSH | MODERN FICTION | BANANA REPUBLIC

I played an integral role in evolving and elevating the design direction across multiple footwear businesses by balancing brand identity, market relevance, and commercial opportunity. At Gordon Rush, I helped refine the brand into a more modern, polished expression of men’s footwear, bringing a stronger sense of sophistication, style, and product clarity to the line. For Modern Fiction, I helped shape a fresh, fashion-conscious men’s footwear direction that felt contemporary, versatile, and aligned with evolving consumer tastes. At the same time, I helped create and build a healthy Banana Republic private-label footwear business by developing products that matched the brand’s clean, elevated aesthetic while delivering strong commercial appeal. Across all three, my focus was on building a product that felt fresh, differentiated, and right for both the brand and the market.